Inside was a bull card.

If your communication is not able to wake up the scream of the “For Frodo!” gamers, what kind of champagne are you selling? I am showing you one of the strongest ideas moving crowds since the beginning of the world. “Liberté, égalité, fraternité, ou la mort” called out the Revolution French. Freedom, equality, fraternity… or death. What are you fighting for, my reader? For a few thousand dollars or eross more in your pocket? For a new caaaaar ? Vacations in the Seychelles?

A new… [here, write down what you’re dreaming of]. If your communication has no purpose that would kidnap your client, is just the mumbling of a toothless old woman who whispers your spells. Your words have no meaning. Just like all marketing. If it suits you, I feel we are not on our way.